Jugmug Chai Lab — Berlin
’13Delhi

Real Chai
rebuilt.

Four sachet-format chai and functional lattes, engineered for a European service bar. 30 seconds, one steam wand, no new equipment.

Jugmug Thela has made and served chai since 2013 — first in New Delhi, now in Berlin. Jugmug Chai Lab is our product studio, built to bring that practice to European service bars: real ingredients, engineered for the speed of a shift.

13+
Years in Chai
2
Cities — Delhi & Berlin
4
Named-Origin Ingredients

No time to learn something new.

01

No New Equipment

Steam wand only. Nothing to install, nothing to train on.

02

Sachet Format

Single-serve. No measuring, no waste, no error — ever.

03

Vegan, Oat-First

Designed for oat milk, backward-compatible with dairy.

04

Two Builds

Sugar or unsweetened, same sachet range.

Four points, one spectrum.

New to real chai? Start here →

01

Desi Masala Chai

Full Strength

Chai as it's drunk in India — Assam tea, strong spice, full sweetness.

Assam teaCeylon cinnamon
02

Chai Latte

Cinnamon Forward

Light tea, milk-led. Built to replace the syrup-based chai latte already on your menu.

Ceylon cinnamonLight Assam tea
03

Berlin Chai

Middle Ground

The point between the two — spiced enough to read as chai, calibrated for a first-time European palate.

Assam teaBalanced spice
04

Turmeric Latte

No Tea · No Caffeine

An elevated golden latte with Lakadong turmeric and ashwagandha.

Lakadong turmericAshwagandha

One sachet. No new skill required.

01

Open sachet

Single-serve, pre-measured.

02

Steam wand

Whisked with hot milk — oat or dairy.

03

30 seconds

Same speed as any milk drink on the menu.

04

Served

Consistent in every cup, every shift.

Named origins, not generic spice.

Assam
Tea leaf
Lakadong
Turmeric
Ceylon
Cinnamon
Alleppey
Pepper & cardamom

Co-branded lines. Bespoke flavour development.

Jugmug Chai Lab also builds chai and functional beverages under your own brand — from a co-branded product to a flavour developed entirely against your brief.

See Collaborations →